As business owners, we are always on the lookout for creative marketing ideas to try or share with our clients. There are a vast number of digital marketing opportunities, including newsletters, social media, videos, website content, SEO, but some of the most powerful, memorable marketing opportunities take place in person. How you interact with your … Continue reading Creative Marketing Ideas
Do you remember hearing the tagline, "1,000 songs in your pocket," when the iPod was released? How in the world would have been able to understand the iconic shift in multi-media accessibility from our current frame of reference (CDs, walk-mans...) without a picture like this to help us imagine?
Instead of just going through the motions with business as usual, take some time to set a big vision for yourself and clarify what needs to change in order to move in that direction.
Above all, I wanted to be truthful and exact. For me a landscape hardly exists at all as a landscape, because its appearance is constantly changing...You have to know how to seize just the right moment in a landscape instantaneously, because that particular moment will never come again, and you're always wondering if the impression … Continue reading Truth In Nature
For us to lead and have effective impact, we need to earn that right to be heard. We need to care.
Don and I had the privilege of watching How I Built This Live with Guy Raz as he interviewed Curt Richardson, the founder of Otterbox, at the Paramount Theatre in Denver, CO who says he "grows to give."
How do you "censor" what you read and watch? How do you censor what you share with others? It's a natural, human thing to censor ourselves. We make decisions about what we want to eat, read, watch, and do with our time. We censor what we say depending on who we are hanging out with. … Continue reading On Censorship
For owners, the path to success in our business is more complex and requires great perseverance and grit. We need to be clear on what we are pursuing and why.
Austin Kleon reminded me recently of the importance of walking in the morning - every single day - in his awesome book, Keep Going. I've been trying to keep it up, even during these quickly changing seasons in Breckenridge, CO. I LOVE to walk. As an introvert, it's a time for me to process all … Continue reading The Morning Walk
Don't be afraid to claim your market niche. The more specific you are, the easier it will be for people to remember what you do and share it with others.