Don't be afraid to claim your market niche. The more specific you are, the easier it will be for people to remember what you do and share it with others.
Who do you invite into your inbox regularly? There are a handful of newsletters that I truly look forward to reading each and every week. They are the ones that I deliberately set aside time for, grab a cup of tea and let myself slow down to read the whole thing. There are several others … Continue reading Newsletters to Love
For a local business, much of the most influential impacts of marketing will not be online - they will be from tangible factors: Do you have a great product? Do you deliver an amazing experience that people want to tell others about? Do you have a location that is easily accessible and pleasant to frequent? … Continue reading Marketing Your Local Business
Winter, you may say - isn't that obvious? 😉 Well, while it is, in fact, still winter - and our family sure does love long winters here in Colorado - I think personally and professionally, it's valuable to step back and assess which season of life we are experiencing. That way, we don't expect it … Continue reading Which Season Are You In?
Is there something or someone you are thankful for today? I heard a beautiful quote this weekend in a talk - that "giving" always follows thanks. When we are truly grateful, we look for ways to give back. To take action. To actually do something. It's a natural reflex. If we are really thankful, we … Continue reading Thanks…giving
Journaling is something I have done periodically throughout my life. It started with a diary that my dad bought me when I was 5, and my mom would transcribe for me as I dictated. I recorded events and feelings as I grew - the big family moves, those momentous high school milestones and the emotional … Continue reading Journaling for Life – Professionally and Personally
The average attention span today is 9 seconds! Try counting to 9 right now just to see how long/short that feels. That's how long you have, whether in person or online to capture someone's attention. Within that short window, you have the opportunity to create fascination in them - a feeling of intrigue and positive … Continue reading 9 Seconds to Fascinate
When someone visits your website for the first time through search, a referral link or from your own invitation, it's almost as if you are meeting them for coffee. You begin a conversation. You "tell" them about yourself or your company. They get to know you and your business and products. How can you … Continue reading What Makes For an Engaging Website?
I am a hopeless romantic. I love movies like Serendipity where two people meet and "re-meet" each other because of a series of chance encounters or click moments. I personally keep my eyes wide open for these moments and have a secret delight when I'm in the middle of the experience. To me, they seem like … Continue reading Chance Meetings
Ever notice that in some friendships, when you really get to know someone, you tend to stop paying attention to or caring about those minor outward traits like what they are wearing or how they styled their hair? When you might have seen someone who was "sloppy" or "nerdy" or "loose," or even "polished" or … Continue reading First Impressions and the Long Haul