The concept of “branding” is immense – well-researched, written about, and consulted upon.
But in its simplest form, I believe it is answered and reflected in “What are you all about?” Especially for individual entrepreneurs or small companies, these questions are important to define.
Branding Questions to Ask Yourself
- What do you like to do?
- What do you do well?
- What do you like to talk or write about?
- What knowledge do you seek after? (aka – What do you read?)
- Where do you like to go? (from coffee shops to countries)
- Who do you “follow”?
- What do you stand for?
- What problems can you solve/What questions do people ask you?
If you take time to answer these questions for yourself, you will gain insight into what people see in you or what you are sought out for. When you hone in on a general “personality” that incorporates the most important answers to you to the questions above, it becomes easier to communicate your brand to others.
When building a platform and web presence for yourself or your business, if you are intentional about sharing these aspects about yourself, you will authentically attract those who resonate with you or have a need that clearly resonates with what you naturally have to offer.
For those who are seeking to grow an existing brand:
- Make sure your website and social media avenues highlight your brand in tangible ways – photos, videos, links, endorsed books and products, comments on others’ sites, and especially in your own stories and advice. It takes work to build a comprehensive picture. It takes many cycles to hone in on something cohesive.
- Be intentional about connecting with people – both who you can learn from and those who see the world like you do. I tell our children to be “interested” and “interesting.” Let conversations lead to authentic interests and passions. Take advantage of the platform to share about what you love.