Every business is part of a bigger story. Sure, there is a history to your company and the people who work with you. But you can actually be a part of someone else's story if you are doing business right. A business should exist to bring value for others. Clients and customers find us because … Continue reading Storytelling On Your Website
Storytelling in a Tagline
Do you remember hearing the tagline, "1,000 songs in your pocket," when the iPod was released? How in the world would have been able to understand the iconic shift in multi-media accessibility from our current frame of reference (CDs, walk-mans...) without a picture like this to help us imagine?
Truth In Nature
Above all, I wanted to be truthful and exact. For me a landscape hardly exists at all as a landscape, because its appearance is constantly changing...You have to know how to seize just the right moment in a landscape instantaneously, because that particular moment will never come again, and you're always wondering if the impression … Continue reading Truth In Nature
Grow to Give
Don and I had the privilege of watching How I Built This Live with Guy Raz as he interviewed Curt Richardson, the founder of Otterbox, at the Paramount Theatre in Denver, CO who says he "grows to give."
Getting Clear About Success
For owners, the path to success in our business is more complex and requires great perseverance and grit. We need to be clear on what we are pursuing and why.
The Morning Walk
Austin Kleon reminded me recently of the importance of walking in the morning - every single day - in his awesome book, Keep Going. I've been trying to keep it up, even during these quickly changing seasons in Breckenridge, CO. I LOVE to walk. As an introvert, it's a time for me to process all … Continue reading The Morning Walk
Marketing Your Local Business
For a local business, much of the most influential impacts of marketing will not be online - they will be from tangible factors: Do you have a great product? Do you deliver an amazing experience that people want to tell others about? Do you have a location that is easily accessible and pleasant to frequent? … Continue reading Marketing Your Local Business
Which Season Are You In?
Winter, you may say - isn't that obvious? 😉 Well, while it is, in fact, still winter - and our family sure does love long winters here in Colorado - I think personally and professionally, it's valuable to step back and assess which season of life we are experiencing. That way, we don't expect it … Continue reading Which Season Are You In?
I am a hopeless romantic. I love movies like Serendipity where two people meet and "re-meet" each other because of a series of chance encounters or click moments. I personally keep my eyes wide open for these moments and have a secret delight when I'm in the middle of the experience. To me, they seem like … Continue reading Chance Meetings
First Impressions and the Long Haul
Ever notice that in some friendships, when you really get to know someone, you tend to stop paying attention to or caring about those minor outward traits like what they are wearing or how they styled their hair? When you might have seen someone who was "sloppy" or "nerdy" or "loose," or even "polished" or … Continue reading First Impressions and the Long Haul