For a local business, much of the most influential impacts of marketing will not be online - they will be from tangible factors: Do you have a great product? Do you deliver an amazing experience that people want to tell others about? Do you have a location that is easily accessible and pleasant to frequent? … Continue reading Marketing Your Local Business
Winter, you may say - isn't that obvious? 😉 Well, while it is, in fact, still winter - and our family sure does love long winters here in Colorado - I think personally and professionally, it's valuable to step back and assess which season of life we are experiencing. That way, we don't expect it … Continue reading Which Season Are You In?
I am a hopeless romantic. I love movies like Serendipity where two people meet and "re-meet" each other because of a series of chance encounters or click moments. I personally keep my eyes wide open for these moments and have a secret delight when I'm in the middle of the experience. To me, they seem like … Continue reading Chance Meetings
Ever notice that in some friendships, when you really get to know someone, you tend to stop paying attention to or caring about those minor outward traits like what they are wearing or how they styled their hair? When you might have seen someone who was "sloppy" or "nerdy" or "loose," or even "polished" or … Continue reading First Impressions and the Long Haul
Have you read this book - Mindset, by Carol Dweck - before? I've heard of it for years but decided to plunge in and read it this month. I gained many insights from it and have really tried to think about my own mindsets - especially around money, growth, and success. I am someone that … Continue reading Grow Your Mindset
Has something ever taken you out of life for a season - perhaps an injury, a loss, or even a bad decision? I can only imagine as shock starts to slowly bleed into reality. "This is real. This is happening." It's probably like watching a movie and wishing you could push rewind to rewrite the … Continue reading Broken
Do you feel "stuck" in any way? In your career? Emotionally? Health-wise? Relationally? Last week I had the surprise "honor" of getting my car stuck in the snow. I had just dropped off my kids at the bus stop and decided to try to make my way up the bank as I had done many … Continue reading Stuck?
Don and I have worked with business owners around the country for years, helping them to grow their business through strategy and sales and marketing systems. Creating and executing systems around prospecting, nurturing, follow-up, closing and servicing is most important but can be challenging. However, a few simple habits along with a commitment to a … Continue reading Managing a Digital Business
...is to just jump in and do it. There are many people (myself included sometimes!) who are more comfortable taking their time, thinking about things, planning, and preparing for a situation. And that is great. But honestly, the best way to learn how to do something is to just do it. I've seen this personally … Continue reading Best Way to Learn
How do you start your day? As for myself, I had been pretty unpredictable over the last several years of life, and would just jump into a work/homeschool/life juggling act each day. Often times, before mid-morning, I'd feel like the day had "gotten away from me." Over the last month or so, I've returned to a … Continue reading Morning Routines