We have been working with Darren Nakos since early 2020. He is a partner in Recentric, an investment group for accredited investors interested in alternative investments, particularly in commercial medical real estate. Darren was looking for a sales strategy that matched his industry and allowed him to grow his network. Don worked with him to outline a sales pipeline process, and a big part of that became dependent on building relationships through marketing. As we often share with clients, you can either have a transactional business or relationship-based business, but not both. They are two completely different strategies, with different results.
Through marketing, we have been able to help Darren grow his network. We have launched virtual webinars, virtual happy hours, and events like “Ski with Darren.” We published a special report about Tax Benefits that website visitors can download, and created a micro-site where we directed Facebook Ad traffic.
We publish his regular content as articles on his website and distribute via social media, LinkedIn, and his monthly newsletter. His content has become more rich and popular each month, and he receives great feedback for all of the valuable info he shares. We’ve also helped him collect and publish Investor Stories as testimonials and look for ways to stay creative in our marketing efforts.
It’s been a pleasure to work with Darren Nakos. If you are looking to diversify your investment portfolio, consider connecting with Darren to learn more about any upcoming commercial medical real estate projects. All his investors have been quite pleased with their investments with Recentric.
Review from Darren Nakos
It’s been a pleasure to work with Sonya on our marketing needs. She is relentlessly yet politely persistent to keep us on track. Her attention to detail is very strong and she is VERY smart! This marketing really works!Darren Nakos